“When someone realizes you are a person [and not just a brand], it’s a lot harder to forget about you.”
This may come as a surprise to anyone who grew up on YouTube beauty gurus and Instagram makeup tutorials, but there was a time when the launch of a new beauty brand wasn’t a weekly occurrence. While we love keeping up with all of the newness in the industry, and reporting on the wide range of brands and products available for consumers to shop, we’d be remiss not to take a moment to appreciate the beauty brands — and brand founders — who have helped shape the industry into what it is today. There are, after all, only a select few beauty brands who have truly stood the test of time and remained relevant and innovative through the years.
One of those