FASHION spoke with Apple’s senior director of fitness for health technologies Jay Blahnik about the new launch.
It’s been a big week for Apple and its fans. The California-based tech giant held its annual September keynote virtually on Tuesday, announcing the launch of two new iPads, two new watches (more on those later) and a first for the company in the form of a fitness streaming platform called Apple Fitness+.
Speaking of the inspiration behind the platform, Jay Blahnik, the senior director of fitness for health technologies, said, “Apple Fitness+ was built around a very simple inspiration — which we live every day — that the entire service is built to help more people close more Activity Rings more often.”
Across multiple briefings and an exclusive interview with Blahnik, we got a deeper